tone or style

In business, marketing, and media communication, a primary platform and a primary audience are the foundational components used to launch, deliver, and optimize a brand’s message. Your primary audience represents who is receiving the message, while your primary platform dictates where and how they interact with it. The Primary Audience (The “Who”)

A primary audience is the core group of people an organization most intends to reach because they are the direct decision-makers and action-takers. Secondary Audience vs. Primary Audience – Mailchimp