catchy social media hooks

A specific audience (often called a target audience) is a defined group of people most likely to be interested in and benefit from your product, service, or message. Instead of trying to reach everyone—which often leads to reaching no one—you focus your resources on the people who actually need what you offer. Core Pillars of a Specific Audience

To define a specific audience, experts like those at JCW Creative and AdRoll suggest looking at three main areas: How to Identify Your Target Audience in 5 steps – Adobe